Meet the team

Our purpose and passion is to engage and enable individuals, organisations and communities to make their ideas happen. We do this through the provision of innovative technologies, tools and training to rapidly capture, develop and test ideas.

Lee Sharma

Lee Sharma

Chief Executive Officer

I am passionate about the development of enterprising minds. This is rooted in my previous experiences as a young person launching my first business. In three very challenging years, I built a specialist recruitment business right through to a successful exit. I then spent over ten years delivering enterprise curriculum and startup programmes across government and education achieving a PGCE and Masters in Enterprise Education along the way. I have a keen interest in technology and gadgets and how these can make our lives better.

Will Webberley

Will Webberley

Chief Technology Officer

I love all aspects of the tech domain and this is reflected in my strong background in computer science and software engineering. Having achieved my undergrad degree & PhD at Cardiff University, and continued to work there as a lecturer and researcher, I understand that so many people have amazing and inspiring ideas, and that it's so important that they be allowed to be developed and iterated. It's fantastic to be part of the team that enables this to happen and to support collaboration in new entrepreneurs.

Josh Barnett

Josh Barnett

Product Experience Manager

As Product Experience Manager, I ensure that our users have the best possible experience with Simply Do Ideas. From a strong sporting, academic and performance background, I enjoy a challenge, problem solving and light-hearted competition. Since starting my own business from scratch with no funding and working on it part-time, I feel that I have a lot of common ground with new entrepreneurs. I have a particular interest in digital marketing and the way businesses interact with their customers.

Rob Oyston

Rob Oyston

Senior Business Manager

I am passionate about developing businesses and people. This comes from my experiences as a teacher as well as launching my own successful businesses that have been sold or acquired. Further to this, I progressed to MD of Sports Xtra Franchising, the company that acquired my business. I was also elected to the board of directors of the British Franchise Association and sat on the Board of COMPASS trade association (Now UK Active). I am alumni of the Goldman Sachs 10,000 small business programme.

Dan Harris

Dan Harris

Software Engineer

As a Software Engineer my role is to work on the development of Simply Do Ideas products - such as improving functionality on our apps and building new features. I became interested in experiential learning during my undergraduate degree, which placed lots of emphasis on the need to incorporate enterprise into academic curriculums - the significance of which is something that really resonates with me, and helped bridge the gap between academia and industry, as well as giving me a competitive edge upon graduation.

Lydia Hutton

Lydia Hutton

Business Manager (Marketing)

I've worked with SMEs for the past 6 years on the creation and delivery of marketing strategy, project management and life cycle implementation of business initiatives, but what I love most is exploring the customer journey to make sure touch points are authentic, that they resonate and engage emotionally with consumers. With a background in sports travel and hospitality, digging down into tech and entrepreneurship really is a new and exciting world for me, and one which I'm exploring at pace. As a keen fun-runner, I have plenty of time to mind map these new findings whilst pounding the pavements of Cardiff building up my miles.

John Barker

John Barker

Head of Research and Development

I am excited and inspired by synergy between research and business development, especially in relation to start-up/SME environments. This is grounded by my previous experience in managing knowledge exchange and research activity between 3 incubators and the University of the West of England. I also have a broad-base of understanding of the challenges of working with SMEs and large public-sector organisations in the Health sector formed through 8 years of experience in Higher Education sector. I am a published researcher and currently undertaking a PhD focused on innovation and entrepreneurship at Cardiff Metropolitan University.

Joseph Murphy

Joseph Murphy

Senior Business Manager

I’m an education and training professional who specialises in business development, strategy and improving productivity. I am excited and inspired by ideas that require the convergence of skills, experience and beliefs across organisational boundaries that are congruent with my own and which are pivotal to developing a world class entrepreneurial culture in this region. I am a commercially focused individual with a polished public and private sector background and the impressive range of posts I have held are indicative of my success in developing networks.

Niall Curtis

Niall Curtis

Software Engineer

I`m a Software Engineer undertaking a Year in Industry at Simply Do Ideas inbetween my second and third year studying Computer Science at Cardiff University.

Ashley Cooper

Ashley Cooper

Chairman & Non-Executive Director

Experienced and successful business leader. Grew the TES business in Bridgend from a start-up to a business of 140 staff located on 3 continents with revenue of (50M. Selected member of the Welsh Government representation at MIT’s REAP programme helping to steer enterprise support policy. Investor in a range of startups through his company Catalyst Growth Partners.